Bloomberg launches personal finance blog

Bloomberg.com has started a personal finance blog called Ventured & Gained.

“We’re doing this following the success of our personal finance channel,” said Suzanne Woolley, who is overseeing the blog. “We believe we can weigh in in a lively and insightful way to all manner of issues confronting Americans’ personal balance sheets. We have an incredible talent pool at Bloomberg to draw from and will cover the world of personal finance from all angles — from the emotions surrounding our money to the best ways to save and invest our money.”

The blog is a a cross-platform collaboration. The team includes:

• Woolley, who ran the personal finance section at BusinessWeek before joining Bloomberg in the acquisition. She relaunched its personal finance channel on the web;
• Nikhil Hutheesing, formerly of AOL and Forbes;
• Ben Steverman, who wrote for BusinessWeek.com and Investors Business Daily before joining Bloomberg.

Other key contributors include Rick Levinson, who headed up personal finance for Bloomberg News before becoming associate strategies editor at Bloomberg Markets; Eric Balchunas, an exchange-traded fund analyst for Bloomberg; and Peggy Collins, a personal finance reporter for Bloomberg News.