OLD Media Moves

Bloomberg launches new slate of video programming

October 21, 2019

Posted by Chris Roush

Bloomberg debuted Monday a new slate of video programming.

The video originals will be shown across Bloomberg’s network, including Bloomberg TV+, the Bloomberg app on OTT, Bloomberg.com, YouTube, and Bloomberg’s social channels.

The launch marks Bloomberg’s expansion into long-form and broader-business focused programming, and the next step in diversifying Bloomberg’s OTT offerings for a digital audience. The shows focus on multiple industries including space, transportation, science, and health, as well as their potential economic impact.

“The new slate of OTT programming reflects a larger commitment to storytelling and delivering premium content across a range of different platforms,” said Tre Shallowhorn, global head of video and executive producer for Bloomberg News, in a statement. “With a focus on broader business topics, we’re able to engage our existing audience around a different style of content that is still relevant to them — and is authentic to Bloomberg — while also widening our appeal.”

The shows are:

  • “Giant Leap”: A growing number of industries, including mining, tourism, and telecommunications, are investing millions of dollars to open new frontiers of revenue in near-earth orbit. The four-episode series profiles the breakneck competition to get to space, to live in space, and to work and sustain life there as humankind strives to colonize and prosper in the expanse beyond earth’s atmosphere.
  • “Moon Shot” is a four-episode series that explores some of the major breakthroughs scientists are striving to achieve across multiple disciplines, including the harnessing of fusion energy, eradicating dengue – the fastest spreading tropical disease, discovering extraterrestrial intelligence and the advancement of neuromorphic computing.
  • “Accelerate” test-drives the vehicles of the future, providing viewers with an in-depth exploration of the science, ethos and implications of those vehicles. Each episode will look at a different revolutionary transportation technology and its inventors, exploring what the future could look like if the technology were to be widely adopted.
  • “Prognosis” profiles the cutting-edge treatments changing the current state of medicine. Each episode will follow the story of a patient undergoing a radical new kind of treatment and the doctors attempting to cure his or her disease. The series follows the successful launch of the new coverage area on digital on the future of health care that also includes a weekly podcast and newsletter.
  • “Storylines” takes a look at the world of investigative journalism. The premiere episode profiles a Bloomberg News investigation into Venezuelan president Nicolas Maduro’s selling off Venezuela’s gold reserves, as the United States imposed sanctions on the country.

The launch follows the recent debut of Bloomberg TV+, a premium streaming video experience.

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