Bloomberg launches Media Source

Bloomberg LP has rolled out a service called Media Source, which makes it easier for broadcasters, publishers and other companies to access Bloomberg’s media.

Media Source showcases Bloomberg’s library of photos, video footage, short video clips and full-length shows, all of which is updated throughout the day and can be accessed from one place.

“The world of global business moves fast, and our goal with this platform is to help others enhance their news content as quickly as stories break,” said Susan Vobejda, global general manager of the Bloomberg Content Service, in a statement.

Bloomberg’s tagging and metadata lets users search across thousands of photos and videos via a universal search function. For example, a single search of “iPhone 6″ delivers results showing photographs of fans lining up outside stores, produced video clips of CEO Tim Cook, and footage from inside Apple stores.

In addition to the search function, customers can download a wide range of formats and file types and save preferences for future visits.

“We are seeing demand for Bloomberg visual assets explode as publishers and producers are addressing shifting news consumption patterns to formats like mobile and connected devices.” Vobejda added.