Categories: OLD Media Moves

Bloomberg launches “Material World” podcast

Bloomberg debuted Monday a new podcast that brings a consumer twist to topics that impact business.

Material World” will explore one part of the universe of consumable goods including what you eat, drink, wear and even smoke.

Retail reporter Lindsey Rupp and beverage, tobacco and cannabis reporter Jennifer Kaplan will delve into why consumers spend money on these things and the people behind the products.

The debut episode addresses the craft movement of consumable goods including two big favorites — beer and ice cream. The next episode is about how the federally illegal nature of cannabis has impacted the growing pot industry.

Bloomberg has launched six podcasts over the last 18 months as the company’s digital presence continues to expand.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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