Bloomberg launches entertainment vertical Screentime

Bloomberg is launching a new entertainment-focused vertical called “Screentime,” reports Sara Fischer of Axios.

Fischer reports, “Screentime will launch with several new products that will be anchored by Bloomberg talent across the U.S., Asia, and Europe, including:

A weekly entertainment newsletter, authored by media and entertainment reporter Lucas Shaw, that builds off of his current “Hollywood Torrent” newsletter.
A new “Pop Star Power Ranking,” which lists the top 25 based on metrics from album sales to social media fandom.
A new integration across Bloomberg’s Business of Sports podcast and Bloomberg’s social channels.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.