Bloomberg is launching a new entertainment-focused vertical called “Screentime,” reports Sara Fischer of Axios.
Fischer reports, “Screentime will launch with several new products that will be anchored by Bloomberg talent across the U.S., Asia, and Europe, including:
- A weekly entertainment newsletter, authored by media and entertainment reporter Lucas Shaw, that builds off of his current “Hollywood Torrent” newsletter.
- A new “Pop Star Power Ranking,” which lists the top 25 based on metrics from album sales to social media fandom.
- A new integration across Bloomberg’s Business of Sports podcast and Bloomberg’s social channels.”
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