Bloomberg launches Africa version of website

Bloomberg announced Tuesday the launch of Bloomberg.com/Africa, a regional edition of Bloomberg’s website.

Bloomberg Media CEO Justin B. Smith unveiled the new edition at the second Bloomberg “Africa Business Media Innovators” forum in Naivasha, Kenya, which convened media, technology and business influencers from 11 countries — including nine African nations — to explore the role business and financial journalism plays in bringing accountability, transparency and investment to African economies.

Bloomberg.com/Africa will include content from the news operation’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of more than 2,600 reporters and analysts.

“In the last year, we have launched regional sites in Europe, Asia and the Middle East, re-launched our Japanese language website and entered into an ambitious multi-platform partnership in India,” said Smith while speaking in Kenya. We are excited to now expand our reach across Africa’s vibrant and growing economies.”

Bloomberg.com has seen impressive growth in the region in mobile visits. In the last three months, the site has seen 23 percent growth in mobile unique visitors compared to the same period last year.