Categories: OLD Media Moves

Bloomberg launches Africa version of website

Bloomberg announced Tuesday the launch of Bloomberg.com/Africa, a regional edition of Bloomberg’s website.

Bloomberg Media CEO Justin B. Smith unveiled the new edition at the second Bloomberg “Africa Business Media Innovators” forum in Naivasha, Kenya, which convened media, technology and business influencers from 11 countries — including nine African nations — to explore the role business and financial journalism plays in bringing accountability, transparency and investment to African economies.

Bloomberg.com/Africa will include content from the news operation’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of more than 2,600 reporters and analysts.

“In the last year, we have launched regional sites in Europe, Asia and the Middle East, re-launched our Japanese language website and entered into an ambitious multi-platform partnership in India,” said Smith while speaking in Kenya. We are excited to now expand our reach across Africa’s vibrant and growing economies.”

Bloomberg.com has seen impressive growth in the region in mobile visits. In the last three months, the site has seen 23 percent growth in mobile unique visitors compared to the same period last year.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Kudlow to remain at Fox Business

Fox Business host Larry Kudlow has no plans to leave his role amid reports detailing…

18 hours ago

Wired senior writer Meaker is departing

Morgan Meaker, a senior writer for Wired covering Europe, is leaving the publication after three…

1 day ago

CNBC’s head of events departing after 28 years

Nick Dunn, who is currently head of CNBC Events as senior vice president and managing…

1 day ago

WSJ taps Beaudette to oversee business, finance and economy

Wall Street Journal editor in chief Emma Tucker sent out the following on Friday: Dear…

2 days ago

NY Times taps Searcey to cover wealth and power

New York Times metro editor Nestor Ramos sent out the following on Friday: We are delighted to…

2 days ago

The evolution of the WSJ beyond finance

Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…

2 days ago