Categories: OLD Media Moves

Bloomberg is starting its metered paywall at $34.99/month

Bloomberg News will begin charging $34.99 a month for readers to access its content on its website, reports Benjamin Mullin of The Wall Street Journal.

Mullin reports, “The global financial-news company is announcing Wednesday the start of a metered paywall that charges users for access to Bloomberg.com and the company’s consumer news apps.

“The paywall has two tiers. For $34.99 a month, users will get access to Bloomberg.com, the company’s mobile and tablet apps and a live stream of Bloomberg TV, as well as podcasts and subscriber-only daily newsletters.

“The other option, at $39.99 a month, includes the first-tier products along with a print and digital subscription to Bloomberg Businessweek and access to some BloombergLIVE events. Readers can still purchase a standalone digital and print subscription to the magazine.

“Users will be able to read 10 articles a month and stream 30 minutes of Bloomberg TV a day for free before the paywall kicks in, an enticement for readers sampling the company’s journalism who might be persuaded to subscribe.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.