Bloomberg is getting into the consulting business

Chris Ariens of Adweek writes about how Bloomberg is getting into the consulting business.

Ariens writes, “Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy.

“‘Everything we do is from and for our audience,’ said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. ‘Yes, Bloomberg is a media owner, but it’s so much more,’ Benett told Adweek.

“The new consultancy will tap rich data from the Bloomberg terminals, the built-in research arms of Bloomberg Intelligence and Bloomberg New Energy Finance (BNEF) as well as its 2,700 journalists and analysts.

“‘Given what’s happening in the industry with the complete blurring of the lines where consultancies are taking over agencies, we have a tremendous opportunity,’ said Benett, who spent the last 13 years at Havas, lastly as CEO of the Creative Group.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.