Bloomberg is expanding TicToc beyond Twitter

Bloomberg Media is taking its TicToc news brand beyond Twitter to other platforms and screens, including plans to launch TicToc on dedicated apps and connected TVs, reports Todd Spangler of Variety.

Spangler writes, “Next up: Bloomberg is prepping the launch of TicToc’s owned-and-operated digital video platform early in the first quarter of 2019. That will let viewers catch up on the news for longer periods of time on larger screens and include some longer-form programming, according to Cowgill. And there’s potential to build TicToc into an over-the-top streaming network that could be licensed to TV and OTT distributors, and even a direct-to-consumer subscription service in the future, Havens added: ‘The old cable model is coming undone.’

“In addition, Bloomberg this week is launching TicToc on video screens at major airports, under a new partnership with Reach TV. Initially, TicToc news will play on over 500 screens in some 30 airports in the U.S. and Canada, with plans to expand to additional airports in early 2019 including parts of Europe.

“TicToc also has launched a daily podcast and a newsletter, and recently began distributing news on Amazon Echo and screens on taxis and ferries in New York.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

The evolution of the WSJ beyond finance

Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…

9 hours ago

Silicon Valley Biz Journal seeks a reporter

This position will be Hybrid in the office/market 3 days per week, and those days…

9 hours ago

Economist’s Bennet, WSJ’s Morrow receive awards

The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…

17 hours ago

WSJ is testing AI-generated article summaries

The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…

18 hours ago

Cohen joining Bloomberg Tax

Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…

18 hours ago

Avila named interim editor for Automotive Dive

Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…

18 hours ago