Bloomberg Industry Group announced Wednesday that it named Lisa Helem to the newly created position of executive editor, strategic initiatives.
She will report to editor in chief Cesca Antonelli.
Helem, most recently editor-in-chief of the National Law Journal, will work across the Bloomberg Industry Group newsroom to develop new editorial strategies to reach readers and listeners in the legal market. Her duties will include developing new editorial features, special reports, and other business strategies aimed at expanding readership, particularly with diverse and younger readers.
She will also bolster the company’s coverage and sourcing of diverse audiences and serve as a public voice for the company on diversity in the legal profession and other industry trends.
“I’m thrilled about this new role and I’m looking forward to helping to guide Bloomberg Industry Group’s editorial approach to the coverage of a legal profession, which includes many dynamic and diverse corporate and law firm leaders,” said Helem in a statement. “As I see it, being purposeful and intentional about extending our reach, particularly in this current moment of societal dialogue, will accelerate the speed at which we’re able to attract the next generation of readers and expand our brand loyalty.”
Helem joins Bloomberg Industry Group as it continues to expand its investment in news and its coverage of the legal market. This week, in conjunction with its participation in the American Association of Law Libraries (AALL) Annual Meeting & Conference, the company debuted news channels focused on a variety of issue areas, including the business and practice of law, in-house counsel, and diversity.
In 2017, Helem became the first African-American editor-in-chief of The National Law Journal. She joined the company in 2015 from Bloomberg. During her time at ALM, she oversaw content and strategy for the publication and led the development of the NLJ’s monthly magazine and special reports, which include the NLJ 500 and the Appellate Hot List.