Categories: OLD Media Moves

Bloomberg Industries quietly rolls out

TALKING BIZ NEWS EXCLUSIVE

Back in April, Talking Biz News wrote about how Bloomberg LP was getting ready to roll out its next new product, called Bloomberg Industries, which would be an analyst research product.

Talking Biz News now hears that selected Bloomberg Industries’ analysts, who cover more than 50 industries, became available for on-the-record and on-air interviews starting Tuesday.

It’s the latest new product from Bloomberg in its bid to hit $10 billion in revenue in the next three years. In April, the company formally announced the launch of Bloomberg View, the new opinion section of Bloomberg News, which will begin publishing editorials, columns and op-ed articles in late May.

At the beginning of this year, it launched Bloomberg Government, which is a news service to cover the intersection between business and politics. Last year, it rolled out a newsletter operation called Bloomberg Brief. Other new products include Bloomberg Law and Bloomberg New Energy Finance.

Bloomberg Industries provides industry analysis, data and insights designed to help corporate and investment professionals make decisions.  Its data and commentary on industry themes and trends are designed to complement the research and ratings of buy-side and sell-side investors, as well as bankers and corporate management in creating industry and company analyses.

Bloomberg Industries analysts, however, are barred from providing stock recommendations, forward-looking estimates or buy, hold or sell ratings.

At least one longtime Bloomberg editorial staffer left the news operation to work for Bloomberg Industries.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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