Bloomberg in front for BusinessWeek

Keith Kelly of the New York Post reports that Bloomberg appears to be in the lead in the bidding for BusinessWeek magazine.

Kelly writes, “While the mayor himself did not hear BusinessWeek owner McGraw-Hill’s pitch, sources said a team of Bloomberg LP executives, led by President Dan Doctoroff and Chief Content Officer Norman Pearlstine, did.

“Others in attendance — and who are providing a strong hint of how the magazine might fit into the Bloomberg fold — included Kevin Krim, business head of bloomberg.com, Alex Dyner, head of news and multimedia strategy, and Mike Dukmejian, publisher of Bloomberg Markets magazine.

“Said one source, ‘they are already talking integration’ of BW with Bloomberg.

“Also part of the Bloomberg team was Alex Hocherman, a vice president at Quadrangle Group, who some observ ers speculated was on hand to provide either advice or financing.”

Read more here.