Bloomberg hires Nocera from NY Times

Longtime business journalist Joe Nocera of the New York Times is joining Bloomberg, reports Ken Kurson of the New York Observer.

Kurson writes, “According to a source familiar with the specifics of the deal, Nocera’s gig is wide-ranging and will touch a variety of products within Bloomberg, whose BusinessWeek title just abruptly fired editor in chief Ellen Pollock a year after losingher predecessor, wunderkind Josh Tyrangiel.

“‘Joe will have a hand in redesigning the magazine, and he will work with Shipley,’ said the source, referring to David Shipley, the executive editor of Bloomberg View. Shipley has his own history at the New York Times, having served as deputy editorial page editor and op-ed page editor before being lured to Bloomberg to start ‘View’ as a rival to the vaunted opinion organs at the Times, the Wall Street Journal and the resurgent Washington Post.

“Reached at a noisy restaurant on the Upper West Side, Nocera told the Observer, ‘I am excited to be getting back to what I do best — write about business. Bloomberg is giving me this amazing opportunity, which is to write magazine stories and to write columns. Which is what I do.'”

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