Categories: OLD Media Moves

Bloomberg Government hits sales record in August

Bloomberg Government recorded an August 2015 sales record that was more than 10 percent over the previous monthly high water mark, and more than double the sales it normally makes in August.

A spokeswoman declined to disclose specific sales data.

In a blog post, Bloomberg Government cofounder and head Don Baptiste writes:

In August, Bloomberg Government posted its best sales month — ever. With new clients in government affairs, government contracting and federal agencies, we’re delivering an intelligent edge to more professionals influencing government action than ever before.

Our record-breaking month is the exclamation point at the end of a story the Bloomberg Government team has been telling all year. In 2015, Bloomberg Government has grown aggressively from our startup roots into the indispensable service for everything government affairs and contracting professionals need to know and do.

This year alone we’ve…

– Introduced innovative business intelligence tools for lobbyists, redefining how they compete for new business

– Completely redesigned our user experience so that it’s clean, fast and easily customized to how individual clients do their best work

– Launched the Bloomberg Government mobile app

– And hosted numerous events with Washington insiders, including several cabinet-secretaries and Vice President Joe Biden

The year is far from over and there’s much more to come. Stay tuned, we’re just getting started.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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