“Bloomberg Go” to launch next month

Brian Steinberg of Variety writes about “Bloomberg Go,” a new Bloomberg Television show slated to begin airing Oct. 5.

Steinberg writes, “Bloomberg executives see an important and growing viewer base eager to consume information via streaming video. The company’s cable network isn’t just for TV viewers, but for consumers who are able to access the content through digital streaming around the world. ‘Go’ will be the third new offering from Bloomberg TV, following the launch of ‘With All Due Respect,’ a political-news program led by Mark Halperin and John Heilemann, and ‘What’d You Miss,’ a closing-bell program hosted by former ‘Business Insider’ staffer Joe Weisenthal and Alix Steel.

“The show won’t limit itself to the breaking news of the day, Rhule said, but will try to give viewers unique insight into where industry and markets are going. A typical program might delve into the business of sports or the business of fashion, she suggested, or tackle topics like the culture of corporate leadership or the future of connected fitness. ‘Go’ would rather talk to the chief executive of a consumer-focused company about what sorts of things people are buying or the biggest challenges of running a company, she said, than getting a booster-ish speech about the company’s latest earnings results.

“She wants to close the show every day knowing ‘we gave them content that made them have an edge over their competition.'”

Read more here.