“Bloomberg Go” set different than CNBC, Fox Business shows

Dak Dillon of NewscastStudio.com writes Monday morning about the launch of “Bloomberg Go” on Bloomberg Television.

Dillon writes, “The show uses a simple setup that takes advantage of the studios seamless LED monitor wall, with virtual set extensions appearing on screen. Jim Mann’s Lightwell created the virtual elements, which capture Bloomberg’s HQ.

“For the shows opening sequence, Ruhle and Westin are see in various places with interspersed TV technology. The opening culminates with the duo on the roof, as the shows logo appears.

“Overall, the design is vastly different than competitors CNBC and Fox Business News, especially with the virtual background. Most TV sets rely on backlit panels and city shots, so it’s a welcome change.

“Along with ‘Go,’ Bloomberg rolled out its new newsroom studio, graphic package and theme music on Monday.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.