Bauder writes, “While general audiences may be interested in the news, it usually doesn’t affect them. For Bloomberg’s audience, stories like the Iran deal and presidential politics can impact how they do business.
“Westin and Ruhle will tap into the expertise of Bloomberg reporters and outside experts, even consulting Bloomberg’s famed desktop terminal for data.
“‘We’re trying to create the smartest morning television program for arguably the smartest viewers in the world — leaders of business, finance and government,’ Smith said.
“Since Bloomberg feeds a strong market in video streams of business content, the show is being designed to be bite-friendly for a busy audience: a 10-minute interview with a CEO, for example, may be doled out in two-minute increments.”
Read more here.
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