Categories: OLD Media Moves

“Bloomberg Go” debuts Monday, aims for smartest viewers

David Bauder of The Associated Press writes about the new Bloomberg Television show “Bloomberg Go,” which debuts Monday and is anchored by former ABC News president David Westin.

Bauder writes, “While general audiences may be interested in the news, it usually doesn’t affect them. For Bloomberg’s audience, stories like the Iran deal and presidential politics can impact how they do business.

“Westin and Ruhle will tap into the expertise of Bloomberg reporters and outside experts, even consulting Bloomberg’s famed desktop terminal for data.

“‘We’re trying to create the smartest morning television program for arguably the smartest viewers in the world — leaders of business, finance and government,’ Smith said.

“Since Bloomberg feeds a strong market in video streams of business content, the show is being designed to be bite-friendly for a busy audience: a 10-minute interview with a CEO, for example, may be doled out in two-minute increments.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.