OLD Media Moves

Bloomberg expands New Voices to black executives

July 26, 2020

Posted by Chris Roush

Bloomberg announced that its New Voices media training program will add a cohort of Black executives in the United States.

“We specifically named the program New Voices to ensure we would try to address every dimension of under-representation,” said Laura Zelenko, senior executive editor for diversity, talent, standards and training at Bloomberg News. “And now we want to expand to launch a cohort specifically for Black executives in the U.S. to accelerate our progress in improving representation across our media platforms.”

Bloomberg News launched the New Voices initiative in 2018 with the goal of increasing representation of women and other under-represented experts in the media industry. The program provides female experts in finance and business with one-on-one media training in 10 global cities to get the executives TV-ready for interviews on Bloomberg Television and other outlets.

Since launching in early 2018, outside guest appearances of women on Bloomberg Television have more than doubled to 26% from 10%. The program has also provided media training to over 180 women in global cities including New York, San Francisco, Toronto, London, Dubai, Mumbai, Hong Kong, Sydney, Washington D.C. and Singapore.

The participants have appeared more than 530 times on Bloomberg Television and have been booked on and quoted in other media outlets as well.

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