Categories: OLD Media Moves

Bloomberg expanding TicToc into podcasts, newsletters

Bloomberg’s Twitter network TicToc is expanding its brand into more direct-to-consumer offerings such as podcasts, audio digests and a newsletter, reports Sara Fischer of Axios.

Fischer reports, “Bloomberg is hoping a direct-to-consumer approach will help expand TicToc’s brand as the company’s digital version of the modern news network.

Podcast: The new podcast will feature an audio rundown from TicToc’s hourly news updates, updated twice a day wherever Bloomberg podcasts are available on Apple podcasts, Spotify, Google Play.
Audio news digest: The digest will be a 5-6 minute audio and or video rundown from TicToc’s hourly news updates, providing a snapshot of the news from around the world available on voice platforms.
Newsletters: The newsletter will feature a curated list of top Tweets of the day, curated by TicToc.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.