David Kaplan of PaidContent.org caught up with Bloomberg multimedia CEO Andrew Lack at the SIIA Industry Summit and talked to him about the company’s plans for new acquisition BusinessWeek.
Here is an excerpt:
Turning to BusinessWeek, which has now been officially part of Bloomberg for nearly two months now, you were asked earlier if the company would consider closing down the the print side and making it a web-only pub. What are your thoughts on that?
We’re not closing down the print edition. It’s got a lot of readers and it’s very influential. And we covet that, so why would we give that up? We feel that with all the success we’ve achieved on the professional side in terms of the terminal business, we have a great opportunity to build up a consumer-facing side. And we believe we can do that without diluting the professional side. So BusinessWeek is a great asset than can appeal to both. For example, a lot of our terminal customers are BusinessWeek readers and that’s an important area where the two intersect.
How does BusinessWeek fit into Bloomberg’s multimedia plans, overall?
Print is simply another platform for us. The magazine is important to the cross-platform efforts we’re trying to form — along with Bloomberg.com, Bloomberg TV, Bloomberg Radio and Bloomberg Mobile. We hope to bring more audiences to BusinessWeek.com and to the print publication.
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