El Financiero, a subsidiary of Grupo Multimedia Lauman, and Bloomberg L.P. launched Wednesday a multi-platform Spanish-language business news service.
The news service, which will operate in Mexico and Central America, whill provide local business and financial news plus global market coverage. The content will appear on what will be the only Spanish-language, business news television channel in Mexico and Central America as well as across digital platforms and in print.
“Mexico and Central America are important territories, and this partnership will help Mexican companies further connect with the global market,” said Andrew Lack, chairman for Bloomberg’s Media Group, in a statement. “Together, we will offer business and financial professionals market-moving insights on global and regional developments and stories that really matter. We are delighted to partner with El Financiero on this new venture.”
The partnership consists of the following elements:
El Financiero-Bloomberg (TV): This is the only Spanish-language, business news channel and the first high definition business news channel to be broadcast in Mexico and in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama.
Starting with four hours of local original programming in Spanish, the channel will feature leading journalists in Mexico such as Enrique Quintana, Carlos Mota, Alejandro Cacho and Leonardo Kourchenko. To be carried nationally through pay-TV systems, it will also offer Bloomberg TV’s global financial and economic news content in English.
El Financiero (print): With a completely renovated design, the printed version of El Financiero is expanding its news coverage to include more in-depth analysis of current topics in business In addition, it will feature Bloomberg News content in the section titled “Mercados” where readers will find the most important financial indicators such as ETF’s, commodities, FX and REITs, among others.
El Financiero (digital): Developed on a responsive design platform with the latest programming technology in HTML, users can customize content and build a finance section to include specific currencies and financial calculators . The digital version provides a mulitimedia experience with exclusive content, indexed videos, photo galleries and links to external sites.
El Financiero (mobile apps): El Financiero mobile apps will allow readers to stay well informed via their mobile devices. Through the new IOS and Android Apps, users will get breaking news and information in ways specifically designed for touchscreens. They will be able to browse information in a flexible way and access a variety of multimedia content including photos, videos and infographics.
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