OLD Media Moves

Bloomberg EIC Winkler on BusinessWeek's editorial vision

October 30, 2009

Bloomberg editor in chief Matthew Winkler interviewed with ContentSutra.org, an Indian media site, about the company’s plans in India, but he also discussed plans for BusinessWeek magazine, which the company is acquiring.

Here is an excerpt:

What is your editorial vision for BusinessWeek, which Bloomberg recently acquired? How do you plan to integrate the two operations and offerings and when does this process begin?

BusinessWeek is a unique platform in global media that has had an exceptional history of path breaking business reporting around the world. We are fortunate to have been given the opportunity to combine Bloomberg and BusinessWeek. We are going to share a great deal of BusinessWeek content on Bloomberg and Bloomberg Media. We also value the journalistic values the magazine brings, which are entirely compatible with our own values. Importantly, there isn’t a great deal of overlap between the two (Bloomberg and BW).

BusinessWeek is a terrific consumer media platform in journalism and combining that with Bloomberg platforms that are professional, would be a wonderful step forward forward for this company.

Read more here.

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