Bloomberg editor in chief Winkler is now on Twitter

Peter Kafka of All Things Digital writes Monday about how Bloomberg editor in chief Matthew Winkler, formerly opposed to how his staffers used Twitter, now has an account.

Here is an excerpt from his interview with Winkler:

He’s tweeted three times to date, and each one has been a sober note about accolades earned by Bloomberg reporters. Expect more of the same, he says, via email:

Peter Kafka: Why did you get on Twitter? What do you hope to accomplish?

Matthew Winkler: I want to share the most immediate and direct appreciation of Bloomberg’s reporting, and Twitter is ideal for that purpose.

What was your opinion of Twitter before you started using the service? Has it changed now that you’re tweeting?

I have always admired technology that makes the delivery of news more efficient and Twitter is a good example.

Read more here.