Wired and Ars Technica associate publisher Keith Grossman is headed over to Bloomberg LP, where he’ll take on the newly created title of publisher of Bloomberg Digital and digital products, reports Emma Bazilian of Adweek.
Bazilian writes, “In his new role, Grossman will help lead further digital product development, oversee digital ad sales and build new programmatic and automated ad solutions, according to the company.
“‘If you look at Justin’s view of where he wants to take the company, one of the areas he wants us to focus on is expanding the digital front and scaling that across different platforms,’ said Grossman, who added that his experience at consumer-facing brands like Wired should be an advantage in growing Bloomberg’s consumer audience.
“While at Ars Technica, Grossman helped launch The Accelerator, a tool that helped advertising partners drive online ad impressions by using an algorithm to predict when certain stories were about to go viral. Grossman now hopes to develop similar technology at Bloomberg. ‘Offerings like that are what I want to start thinking about for monetizing Bloomberg’s products,’ he said.”
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