Categories: OLD Media Moves

Bloomberg, Des Moines Register team up on politics coverage

The Des Moines Register and Bloomberg Politics announced Monday a new partnership on polling, content and events heading into the midterm and 2016 elections.

A Register story states, “The two outlets will jointly produce the Iowa Poll, which the Register has established since 1943 as the most reliable and revealing analysis of Hawkeye State voters. The first joint Iowa Poll will be released in October. The Register and Bloomberg Politics will produce deep and frequent survey research from the midterm election straight through the first voting in the presidential race in the state’s caucuses in early 2016.

“The new joint Iowa Poll will continue to be conducted by J. Ann Selzer of Selzer & Co., who has been the pollster for both the Register and Bloomberg News. The two news organizations also will collaborate on journalism projects and political events that will be announced in the coming months.

“The Bloomberg partnership is part of the Register’s broader plan for expanded political coverage, which also includes more staffing and an updated caucuses app so readers can follow up-to-the-minute coverage on their mobile devices.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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