Bloomberg cracks top 25 in Twitter publishing

Lian Corcoran of NewsWhip reports that Bloomberg entered the top 25 of Twitter publishers — a ranking of the top tweeted sites — in June.

Bloomberg was No. 19. Forbes is the top tweeted business and financial news site at No. 8, while Business Insider ranks second at No. 16.

Corcoran writes, “Further down the list, Bloomberg are a notable newcomer to the top 25. No surprises that their big story for the month was Paul Ford’s ‘What Is Code?‘ opus, which was tweeted over 21,000 times last month, and was also a huge hit for the site in terms of traffic. The story itself is a wonderful example of digital native storytelling, but it wasn’t the only hit for Bloomberg last month. Also successful for the site was a story about a meeting of US and Venezuelan diplomats (15,500 tweets), and a fascinating graphic illustrating the effects of climate change (15,100 tweets). That graphic was showcased nicely on Twitter with a Gif, ensuring Bloomberg made full use of their social lede:

“With these successes, Bloomberg really announced their entrance to the competition on Twitter, and we can expect to see more of them in the coming months.

“Overall, June’s figures show a slight slow-down in tweets of links from the top players.”

Read more here.