Lucia Moses and Andrew McMains of Adweek report Friday that Bloomberg LP has been getting in touch with advertising agencies to help it with a wide-scale branding campaign.
Moses and McMains report, “In a request for information that several big, global ad agencies received, Bloomberg said it was seeking an agency or agencies to help it with ‘corporate identity and design, advertising, media, digital, events and demand generation.’
“Bloomberg said its agency partners would preferably be New York-based and with capabilities in Europe, Asia Pacific and Latin America.
“The search comes five months after Bloomberg hired its first chief marketing officer, Maureen McGuire, a marketing vet of Sears Holdings and IBM. She declined to comment for this story.
“Although Bloomberg is a giant in financial and market data through the eponymous terminals that it leases to trading professionals, its terminal revenue has been slowing. While Bloomberg employs more than 1,500 news staffers, it also has lacked a mass outlet for its news content.”
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