Bloomberg.com launches personal finance section

Bloomberg.com has added a personal finance section to its website, one of the first sections — after Bloomberg View — to launch under the redesigned site.

Bloomberg Personal Finance will cover areas such as investing, retirement planning, portfolio strategies, real estate and stories that dig into the “real cost” of things like owning a dog or flying from Los Angeles to New York.

Suzanne Woolley, the personal finance editor for Bloomberg.com, writes, “Bloomberg is extending its expertise in the world of professional finance to personal investing. Today, we are launching a new ‘Personal Finance‘ section on Bloomberg.com. Our consumer-friendly site will feature original stories, slideshows, in-depth multimedia special reports, video, and data visualizations. A dedicated staff will explore the angles individual investors need to know about, and connect the financial dots so that they can make smarter, faster, and more informed decisions about managing their money. We’ll address issues that impact retirement, investing, real estate and more.

“This move furthers Bloomberg.com’s transition to a more editorially driven site, where dedicated web teams deliver content tailored for business executives. The original stories in this part of the site will feature a lot of practical knowledge and unique insights. In food terms, we won’t just offer crudités readers could get anywhere. We want to offer them a well-crafted amuse-bouche or two every day—along with a few meals they won’t forget.”

Read more here.