OLD Media Moves

Bloomberg columnist has kind words for Cramer

December 15, 2006

Bloomberg News columnist Susan Antilla writes admiringly about “Mad Money” host Jim Cramer because he admits the mistakes he’s made on his show in his new book.

Jim CramerAntilla wrote, “Jim Cramer, the host of CNBC’s ‘Mad Money’ television show, also knows how to say when he’s wrong. And that’s one reason I won’t say that his latest book, ‘Jim Cramer’s Mad Money,’ is just another dumb personal-finance guide.

“Don’t get me wrong. This book includes a lot of tedious stuff, and I haven’t read a personal-finance book that didn’t put me to sleep since Andy Tobias was in his heyday. ‘Mad Money’ also oversells itself in its subtitle, ‘Watch TV, Get Rich.’ Who’s kidding whom here?

“Then there’s Cramer’s incessant self-promotion to cut through, not to mention the distraction — for those watching the TV show — of his toady fans. (‘I love you,’ cooed Janice from Minnesota during a recent call-in. ‘I guess I feel the same way — without a Human Resource problem,’ Cramer replied with an impish smile.)

“Yet there’s actually something useful going on in Cramer’s book and show. Here’s a former Wall Street guy who knows all the tricks and is sharing them with the public. It doesn’t hurt that he’s funny, which allows his students (a.k.a. cult followers) to swallow the Kool-Aid without getting indigestion.”

Read more here.

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