Media Moves

Bloomberg Businessweek wins two Eddie Awards

November 2, 2011

Posted by Chris Roush

Bloomberg Businessweek magazine won two 2011 FOLIO:Eddie Awards for magazine editorial excellence on Wednesday.

The Eddies were given for the 2010 cover stories “What Amazon Fears Most” written by Bryant Urstadt and “Inside Foxconn” written by Frederik Balfour.

Urstadt’s October 11 2010 story on Diapers.com offered an inside look at the online retailer’s operation , how it capitalized on a primed consumer base and why all online retailers have a healthy obsession with Amazon.. “What Amazon Fears Most” received the FOLIO: Eddie award in the Business, Banking/Business/Finance, single article category.

For his September 13 2010 profile of Foxconn, Balfour was granted exclusive access to the infamously secretive Taipei-based company and its founder Terry Guo after 11 Foxconn employees committed suicide in early 2010.

Balfour traced the ascent of the company from a low-rent maker of plastic television knobs into an empire and the exclusive manufacturer of the most coveted consumer electronics — from iPhones and iPads to Sony PlayStations and Dell Computers — with 800,000 employees. Balfour’s story won in the Consumer, Banking/Business/Finance, single article category.

The FOLIO: Eddie Awards recognize the best in magazine editorial. The annual award program, with its sister program the Ozzie Awards, given for excellence in design, is the largest and most inclusive awards program of its kind in the magazine industry.

Bloomberg Businessweek’s ad pages this year through the Oct. 31 issue increased 21.7 percent from the equivalent period a year earlier, according to the Media Industry Newsletter, for a total thus far of 1,208.25. Individually paid subscriptions grew 11.8 percent, according to the Audit Bureau of Circulations.

See all of the winners here.

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