BusinessWeek running ads promising to "reinvent the business magazine"

Sean Callahan of BtoB Media Business reports Monday that Bloomberg BusinessWeek is running an ad campaign on Advertising Age’s Web site promising to unveil a totally new business magazine in April.

Callahan reports, “Bloomberg BusinessWeek is running online ads on AdAge.com promising it will ‘reinvent the business magazine.’

“‘Sure, we looked at what the competition is doing, then we did the opposite,’ reads the headline in the ads. The ads offer a free copy of the ‘first issue’ of this reinvented magazine, which hits newsstands April 23. A countdown clock ticks away the time until the release and stood at 52 days, 12 hours, 15 minutes and 8 seconds this morning.

“A representative for Bloomberg BusinessWeek had not responded to a request for comment by deadline.”

Read more here.

However, a senior Bloomberg BusinessWeek staffer told Talking Biz News this weekend that such plans have not been shared with the editorial team by new editor Josh Tyrangiel.

“Josh doesn’t share any vision for the new BW with us, and we are totally ignorant of any redesign, even though I hear the ad people have some sort of prototype they are showing around, which I would LOVE to see,” the staffer stated. “He hasn’t tried to include us in the process to get our buy-in, sort of rally us along, or anything.”