Categories: OLD Media Moves

Bloomberg Businessweek launches Mexico edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists.

The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be sold at newsstands throughout Mexico City and the metropolitan area.

“As one of the fastest-growing large economies in the world, Mexico is a critical market for Bloomberg,” said Megan Murphy, editor of Bloomberg Businessweek, in a statement. “We believe readers in Mexico will be very receptive to the brand of business and finance journalism Businessweek provides: unique, immersive, ground-up story-telling that takes them inside the companies, products, governments, and trends that matter most, backed by a clean, powerful design.”

The magazine has a global circulation of 1.5 million with English-language editions published weekly in the Americas, Europe, and Asia, and additional local language editions available in Turkey, the Middle East, Hong Kong, China, and Indonesia.

Bloomberg Businessweek México is the first Spanish-language edition of the magazine to be produced.

Several Bloomberg Businessweek México stories from each issue will be available on the El Financiero website with plans to add a dedicated branded section, as well as digital subscriptions, later in 2017.

El Financiero and Bloomberg already have a partnership for a multi-platform Spanish-language business news service.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.