Bloomberg Businessweek launches iPhone, iPod apps

Bloomberg Businessweek announced Wednesday that its magazine is now available on the iPhone and iPod touch.

Bloomberg Businessweek also announced that its iPad application, launched in April 2011, has now surpassed 100,000 subscribers. The app has helped Bloomberg broaden its reach globally with 35 percent of subscribers residing outside of the United States.

“Many of our readers own an iPhone so delivering an optimal experience and lightning fast downloads of magazine issues is critical. With the app, it takes 3 minutes or less on a 3G connection to download an entire issue to the iPhone or iPad.” said Oke Okaro, general manager and global head of Bloomberg mobile, in a statement.

Unique features of the Bloomberg Businessweek app include exclusive video featuring editor Josh Tyrangiel and his creative team as they share the story behind each week’s cover; audio from Tom Keene, Charlie Rose, and various Bloomberg editors and live market info and news on companies mentioned in articles.

Readers can subscribe for $2.99 per month or $29.99 per year. Print magazine subscribers receive free access to Bloomberg Businessweek. iPad-only subscribers also get free access to Bloomberg Businessweeek on their iPhone and iPod touch.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.