Bloomberg Businessweek is deciding on the future of the local language publications in its portfolio, which includes editions in Chinese, Indonesian and Thai, after refocusing the main title on global business trends, repots the Asia Media Journal.
The Media Journal writes, “Some local relationships that Bloomberg inherited at the time of the acquisition will be severed, says Bloomberg Businessweek president Paul Bascobert, though he declines to give further details on licenses in Asia.
“‘There are some markets where we feel it’s good for the brand to partner with a strong local editorial team, and in those markets we will do that, but I think those will be fairly selective and I don’t see that as a big driver of our business,’ he says.
“‘Our market is global decision-makers, and what we don’t want to be is 20 different things in 20 different markets. We really want to appeal to the top end of global decision-making, no matter where they sit and what market they happen to be in.'”
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