Bloomberg Business has best traffic month ever

Bloomberg Business recorded its best traffic month ever in April, reaching 20.8 million unique visitors in the U.S. and surpassing WSJ.com for the first time.

In addition, Bloomberg Business video audiences were larger than AOL Money and Finance for the first time with video unique visitors up 206 percent year-over-year. Bloomberg Business, which launched on Jan. 27, is the centerpiece of the company’s consumer media strategy, first announced by Bloomberg Media CEO Justin B. Smith in March 2014.

“Strong traffic and video growth is thrilling to see in the short three months since we introduced Bloomberg Business,” said Smith in a statement. “Our decision to create a unified home for all of Bloomberg’s high-quality editorial content with bold new design is clearly resonating with a broader business audience, and we’ll continue this momentum as we introduce new products in the coming months and invest in digital video.”

Video continues to grow. In the three months since the Bloomberg Business launch, average monthly unique viewers have more than tripled year over year, topping 8 million. Nearly two thirds of all visitors to Bloomberg Business watch video. In the same time frame, streams have grown 68 percent, surpassing 48 million.

In April, in addition to surpassing AOL Money and Finance for the first time, Bloomberg’s video unique visitors also outranked CNBC.com. In April, unique viewers watched more than 16 minutes per visit. This includes the live stream, which Bloomberg Business offers for free.