Josh Topolsky of Bloomberg writes about the upcoming launch of its new website, Bloomberg Business, which will go live on Jan. 20.
Topolsky writes, “The project is called Bloomberg Business, and it is a fusion of the best of what Bloomberg News, Businessweek, Bloomberg TV, Bloomberg Graphics, and our new digital editorial groups can create.
“Bloomberg Business is a reinvention of how we bring our news to the world. It’s faster, smarter, and frankly bigger than anything we’ve done before — and it’s uniquely digital, built for a massive, global web audience, and designed to deliver the right news at the right time.
“But we’re not just delivering the news: we’re bringing readers the smart stories that really matter, context when and how they need it, and thoughtful reporting that goes way beyond the first word.
“The new Bloomberg Business won’t be live until next week, but as an example of what’s to come, our video team has put together something that shows how we see the future of news.”
Read more here.
