Bloomberg becomes No. 1 in video in May

Bloomberg Media recorded its best video month ever in May, jumping two spots ahead of Yahoo! Finance and IBT Media in comScore’s Business and Finance category to become the global leader in digital video for the first time in the company’s history.

With 16.9 million unique viewers worldwide, Bloomberg’s video audiences grew 337 percent year-over-year and 20 percent month-over-month.

Video streams increased 177 percent year-over-year and 40 percent month-over-month, growing to 120 million. Viewers averaged 6.5 minutes per video, the highest among the top 10 publishers in the category.[1]

“As we execute our consumer media strategy and launch new products to build the leading media company for global business, we’re continuing to hit traffic milestones across our platforms,” said Bloomberg Media CEO Justin B. Smith in a statement. “Aggressive expansion and innovation in digital video is a key component of what we’re building, and becoming No. 1 in global business video is a testament to the investments we’re making in high-quality content and robust distribution channels.”

In May 2015, Bloomberg Media also reported:

• Capping a record month in U.S. traffic in April, Bloomberg Business (Bloomberg.com) reached 22.5 million unique visitors in May, surpassing CNNMoney.com and remaining larger than WSJ.com.
• Bloomberg Politics reported its best month in traffic since its launch in October, growing 26 percent month-over-month to reach 3 million unique visitors in the U.S. Bloomberg Politics is now No. 4 in video unique viewers in comScore’s News/Politics category with 1.2 million unique video views and 2.8 million streams overall, placing ahead of The Huffington Post, The Economist and Vox.

Bloomberg Business, which launched on Jan. 27, 2015, is the centerpiece of the company’s consumer media strategy.