Stenberg reports, “Ultimately, the tie-up will drive new—potentially paying—audiences, and more ad revenue.
“‘Ebony has been a Bible for the Black community, and Bloomberg Media is a data powerhouse,’ said Jacqueline Simmons, Bloomberg Media’s senior executive editor, Americas. ‘Following the events of 2020, we felt that the combination of this iconic brand and our ability to parse the numbers that show where the inequities are could create a powerful pairing of data with faces.’
“The partnership comes at a critical time for both publishers. Digital subscription growth has slowed, prompting publishers like Bloomberg Media, which recently topped 300,000 subscribers, to seek out new audiences to convert. Ebony, which relaunched as a ’75-year-old startup’ in February, will need to grow its audience rapidly to compete for advertising budgets against its quickly consolidating peers. Because both publishers report on different aspects of the Black community––Ebony covering culture, Bloomberg Equality covering business and policy––the pairing hopes to benefit both parties by sharing complementary, though not redundant, readerships.”
Read more here.
The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…
Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…
Wired has struck an exclusive partnership with 404 Media, a tech news site launched last…
Bloomberg's Middle East News team is fast and innovative, and our mission is to deliver…
Bloomberg News is one of the biggest financial and business news organizations in the world.…
Richard Sandomir of The New York Times looks at the career of business journalist James Ledbetter, who…