Bloomberg adds luxury real estate listings to its website

Bloomberg is adding high-end residential real estate listings on its website in the Bloomberg Pursuits section.

Sotheby’s International Realty has negotiated to list its homes exclusively for one month on the Bloomberg Property Listings section.

Sotheby’s will also have brand advertising, such as custom ad showcases, and native advertising across Bloomberg.com.

“The sponsorship allows us to showcase exciting properties around the world to Bloomberg readers, an audience of highly qualified and influential buyers and sellers, providing an enormous benefit to the affiliates, independent sales associates and ultimately, to their clients,” said Kevin Thompson, chief marketing officer of Sotheby’s International Realty Affiliates, in a statement.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.