Categories: OLD Media Moves

Bloomberg adding CEO interviews to web

Adam Plesser of Beet.TV writes Monday about how Bloomberg is adding a series of video interviews with well-known CEOs to its web site.

Plesser wrote, “Day and night, through almost every timezone, Bloomberg creates a massive amount of video content through its 10 networks in seven languages which are distributed live, 24 hours a day on cable, satellite and online.Â Additionally, the company produces video for the Bloomberg terminal, the $20,000 per year desktop device used by finance professionals.

“Beet.TV has learned that Bloomberg News has put in place a system to convert much of its linear programming (which is free, btw)Â into distinct, searchable clips.Â Â

“The immediate plan is to place this material on bloomberg.com.

“Placing content on the public Internet is something of a change for Bloomberg.Â The company has enjoyed dramatic growth and profitability with its closed, proprietary platform.Â It wasn’t until 2006 that Bloomberg ungated some of its rich content.”

Read more here.Â

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.