Bloomberg passes Reuters in web traffic in July

Luisa Rollenhagen of Mashable reports that Bloomberg News surpassed Reuters in July in terms of web traffic.

Rollenhagen writes, “This marks the first time Bloomberg has done so since December 2010, a comScore representative confirmed to Mashable in an email.

“The researcher reported that Bloomberg netted 418.6 million page views worldwide for July and 24.8 million unique views. In comparison, Reuters recorded 248.4 million page views over the same period and 24.1 million uniques.

“Trevor Fellows, head of advertising sales for the Bloomberg Media Group, says the rise in traffic partially stems from the expansion of the content on both Bloomberg Businessweek and Bloomberg.com. The former, the outgrowth of Bloomberg’s 2009 acquisition of Businessweek, led to more business-centered content rather than a narrower focus on finance news.

“‘[Bloomberg.com] has always had a lot of content, but we’ve been complimenting our business coverage with technology, thought leadership, social media, and have been investing heavily in videos,’ Fellows explained. ‘A lot of people have been coming to Bloomberg to watch videos.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.