Luisa Rollenhagen of Mashable reports that Bloomberg News surpassed Reuters in July in terms of web traffic.
Rollenhagen writes, “This marks the first time Bloomberg has done so since December 2010, a comScore representative confirmed to Mashable in an email.
“The researcher reported that Bloomberg netted 418.6 million page views worldwide for July and 24.8 million unique views. In comparison, Reuters recorded 248.4 million page views over the same period and 24.1 million uniques.
“Trevor Fellows, head of advertising sales for the Bloomberg Media Group, says the rise in traffic partially stems from the expansion of the content on both Bloomberg Businessweek and Bloomberg.com. The former, the outgrowth of Bloomberg’s 2009 acquisition of Businessweek, led to more business-centered content rather than a narrower focus on finance news.
“‘[Bloomberg.com] has always had a lot of content, but we’ve been complimenting our business coverage with technology, thought leadership, social media, and have been investing heavily in videos,’ Fellows explained. ‘A lot of people have been coming to Bloomberg to watch videos.'”
Read more here.
