Categories: OLD Media Moves

Blogging about Apple is big business

Mark Milian and Adam Satariano of Bloomberg News write about how a number of bloggers who cover tech company Apple are making quite a nice living.

Milian and Satariano write, “Arnold Kim, who started MacRumors in 2000, left his job as a kidney doctor four years ago to focus on his gossip site full time. Ad revenue supports his wife and two kids, as well another full-time writer and freelance contributor.

“‘There’s a lot of brand recognition and as a result, loyalty to Apple,’ Kim said. At some point, ‘Apple rumors became a mainstream thing.’

“News sites have ramped up their coverage of Apple in recent years. Rumors about the latest iPhone can be found in just about any general-interest news publication.

“AppleInsider is a sort of newswire service just for Apple news. The site employs about a half-dozen regular writers and editors. Neil Hughes joined the site in 2009 from the Charlotte Sun Herald newspaper. The editor enforces Associated Press writing style and has a reporter assigned to work on in-depth features about Apple’s business.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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