OLD Media Moves

Blodget likes Bloomberg TV

October 26, 2009

Former Wall Street analyst Henry Blodget likes the changes he’s seeing on Bloomberg Television.

Blodget, who has made some recent appearances on Bloomberg TV, writes, “This morning, the new Bloomberg TV held a segment (embedded below) with Doug Burns, former federal prosecutor, and Dan Colarusso, managing editor, that shows the lengths Bloomberg is going to to overhaul its programming.

“A bit hokey?  Sure.  But interesting.  And check out the handheld action.  The Wire-like real-time reporting.  It manages to convey excitement and action without devolving to ESPN-like explosions, swooping cameras, and hyperactive graphics.

“The big advantage that Bloomberg has always had over CNBC is a global data and news-and-analysis engine driven by thousands of smart reporters and a humongous data archive.  This segment, along with other Bloomberg innovations of late (real-time flashes to real reporters surrounded by huge screens), plays to that strength.”

Read more here.

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