Blodget: Fox Business is giving up if it airs Imus

Silicon Alley Insider’s Henry Blodget argues that Fox Business Network is throwing in the towel in terms of covering business news if it decides to air radio’s Don Imus in the morning.

Blodget writes, “FOX Business still gives lip service to a strategy in which it will go after the ‘mainstream’ business viewer, the same way FOX News went after the ‘mainstream’ news viewer that elitist CNN ignores.  This strategy has never made any sense.

“‘Mainstream’ business viewers are the folks who watch CNBC.  Highbrow business viewers watch Bloomberg.  The rest of America couldn’t care less about business television.

“Put differently, everyone is interested in murders, crashes, scandals, and fires — the stuff FOX News airs.  Almost no one, meanwhile (on a percentage of population basis) is interested in following the markets on a real-time basis.  And those who do already are.

“We have long wondered when FOX Business would throw in the towel.  It seems that the answer is ‘now.’   If so, an embarrassing failure for Rupert Murdoch and Roger Ailes.”

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