Black Enterprise magazine unveiled a redesigned website on Wednesday that includes original interactive content pertaining to small business, wealth building, careers and homeownership.
The site also has enhanced search capabilities for all the magazine’s lists, including a current and historical archive of the BE 100s, the top-grossing black-owned businesses in the nation, the Top 50 Colleges for African Americans, Best 10 Cities for African Americans, and the 40 Best Companies for Diversity.
In addition, BlackEnterprise.com now features a multimedia library with free video access to its television programs, Our World with Black Enterprise and Black Enterprise Business Report, as well as audio access to BE’s radio program, Black Enterprise Magazine’s Keys to a Better Life.
“Black Enterprise is the country’s most recognized media brand for the African American business community,” says Earl ‘Butch’ Graves Jr., president and CEO of Black Enterprise, in a statement. “With the relaunch of BlackEnterprise.com, we can leverage the phenomenal power of the Black Enterprise brand across all mediums-print, online, radio, and television. Our distinctive, award-winning content is now available to consumers wherever and whenever they want it.”
BlackEnterprise.com reports more than 200,000 registered users, with more than 450,000 monthly visitors. The company’s online ad sales revenue rose 25 percent between the first half of 2006 and the first half of 2007. The boost is attributed to a 30 percent increase in online traffic.
