Steve Smith of minonline writes about Black Enterprise magazine as it celebrates its 40th anniversary.
Smith writes, “The milestone is being marked by the special current issue that highlights entrepreneurs who will drive the next 40 years of Africn-American leadership in business. As well, the Labor Day weekend Black Enterprise/Pepsi Golf & Tennis Challenge is being held in Carlsbad, Calif., including a ‘Next 40 Gala’ event. A magazine app for the iPad is coming soon. And ‘The Black Enterprise Business Report’ TV series returns to syndication this fall, now with a new host in executive editor Caroline Clarke.
“Black Enterprise CEO Earl ‘Butch’ Graves, Jr. says in the new issue that the brand is available now on four platforms, print, Web, TV and events. And in this anniversary month they plan to move to to a fifth, the iPad. He is promising an app that will include real-time stock quotes, customized content, slide shows and video. ‘Besides being what I consider the ultimate in customer service for our audience, I just think it’s very cool,’ he writes in the magazine. Graves says additional apps will be forthcoming.
“In addition to an anniversary, Black Enterprise magazine can also mark strong performance in the second quarter of 2010. According to Publishers Information Bureau figures, the magazine posted an 8.8% growth in ad pages between April and June 2010 vs. same period 2009. In rate card revenue that represented an increase of 8%.”
Read more here.
