Weiland writes, “The website, www.biztimes.com, has been redesigned several times. The BizTimes Daily e-newsletter was launched in 2004 and made the publication competitive with other Milwaukee media for daily business news. Additional e-newsletters were added later.
“The company went into the event business in 2001 with the Northern Trust Economic Trends Breakfast, an annual economic outlook event held in January.
“BizTimes is now involved in about 20 events each year. The company’s biggest event is the all-day BizExpo conference, launched in 2005.
“The events are a way for BizTimes Milwaukee to extend its mission of providing operational insights to help business leaders run their companies more effectively, Meyer said.
“‘It’s consistent with our offerings,’ he said. ‘We are still providing educational content. With the events, it just happens to be provided in a live setting.’
“In 2008, the print publication’s name was changed to BizTimes Milwaukee, consistent with its BizTimes.com website URL, and the company’s name was changed to BizTimes Media. The printed publication was also redesigned, shifting to a more colorful, glossy format.”
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